Our founder, Nusra Lodhi is a seasoned professional and effectual leader with a proven ability to make it happen in any industry. With 35 plus years of strong technical, marketing, people/project/program management and press/customer experience. She is an excellent negotiator, communicator, presenter and tech writer.

Nusra has been serving the Silicon Valley since 1981. From last fifteen years she has been an independent consultant based in San Diego, California. The company provides local and global consultancy for marketing programs, product release portfolios, business plans, advertising etc. Also deals with software and hardware solutions n implementations via outsourcing with talents worldwide. Based on her vast management experience with computer giants, she provides training programs for first line n senior management at several corporations.

Nusra lodhi has been with Intel corporation in Santa Clara, California from 1988 to 2002. Her career at Intel started as a tech marketing manager for 486, 860 n pentium processor launch. From than onwards she built world class performance benchmarking center for Intel, and trained and coached 50 plus performance engineers. She established independent benchmark consortiums Iike BAPCo with industry giants blessings. N brought together top computer industry players n competitors ( Microsoft, IBM, Dell, Compaq, HP, Zd labs, Infoworld, NCR etc) in a non profit forum to work on a single focused cause of serving industry. Her relentless pursuit of perfection took her to evangelize Intels performance message in APAC region.

Climbing the determination ladder, Nusra Lodhi focused on providing competitive analysis n performance analysis software hardware tools to provide the edge to marketing teams.

Nusra Lodhi has worked with various tech giants like AMD and Fujitsu since 1981. Got 4 design patents n several technical publications under her belt. Her educational qualifications include a BE in electronics from NED university Karachi, a post graduate degree from Eindhoven in electrical engineering and MBA in marketing from university of Phoenix.